Internet Marketing Know-How | Tigerthilos Internet Marketing Blog

Internet Marketing – A Beautiful Numbers Game

Why Numbers Within Internet Marketing Are Important And What You Have To Know About Them

What Numbers Are We Talking About Today?

Today, I want to write about why Internet Marketing is a numbers game and numbers in relationship with advertising, which means the numbers we are talking about today, are website views, hits, visitors, impressions, and everything within this category.

Internet Marketing – Why Is a Basic Understanding Of These Numbers Important?

In recent times I stumbled over quite some comments here and there from people writing things like:

“I advertise and get more than 100 hits to my page every day for a whole month now and no one signed up. What am I doing wrong?”

Statements like this will most likely not come from you, my valued readers, as I assume you are far more advanced and would not complain publicly.

But I think many people are wondering about results like this, and what they are doing wrong, and for those people, this article is written.

What Are the Rule Of Thumbs Concerning Advertising Numbers?

This question is not so easy to answer, because there are many factors influencing the effectiveness of an advertising campaign on the internet.

For example you cannot compare traffic exchange hits, with email solo advertising hits, and of course you cannot compare paid-per-click traffic, with simple banner impressions.

And of course it is very important how targeted the advertising is, which of course depends on your offer and the place where you advertise and what kind of audience is going to be expected there.

In general, email solo ad advertising, and paid-per-click advertising (like google adverts), is pretty expensive per click, but you usually get thousands of impressions, just to get one click, so the person clicking is usually really interested in your offer, and so there will be a high chance of a free sign-up or even a sale.

Internet Marketing – And More Precise, What Are The Numbers?

Traffic exchange traffic or paid-to-click traffic, and also traffic from pop-unders or pop-ups, which you can buy in bundles from up to 5,000 to 100,000 hits and even more are in that category as well, and if you get one free sign-up per 1,000 visitors, which means 0.1 %, with traffic like that, this is a pretty good rate.

As this kind of traffic is usually not very targeted, the success rate for free sign-ups can be as low as 0.01 % and sometimes even lower.

This is something I think that most newcomers in the field of marketing and internet marketing are not even close to being aware.

If you have no experience in marketing and the numbers connected with it, 100,000 visitors seem to be a huge number.

But depending on the kind of traffic source that was utilized in order to get this amount of visitors to your landing page, capture page, or squeeze-page, this number will eventually only bring you 10 free leads (sign-ups), and with a high probability not even one sale.

Although you could always be lucky and get results beyond any expectation, but it is compared to gambling to rely on it.

As mentioned above, the numbers play out completely different, when we talk about solo email ad clicks, or paid-per-click traffic, where 100 clicks can cost up to $60,- and even more, but if the targeting is good and your capture-page has good quality, you can expect up to 40 to 50 free leads, and even up to 10 sales.

These numbers are of course never fixed, and may vary greatly depending of sweep text quality, ad quality, quality of the market and potential buyers interest, as well as the precision of targeting of your advertisement campaign.

In Closing

Be aware of the numbers, and now you will be able to judge whether an advertising source is good for you and delivers results, or not.

There is of course never a guarantee, but knowing the numbers may give you an advantage to move forward faster and more confidently.

I hope this information will improve your advertising and success rate while promoting your favorite programs.

Internet Marketing Reviews – Thoughts About How To Do It

How To Review Internet Marketing Opportunities And How To Know Whether A Review By Someone Else Is Really Well Done

Reviewing Internet Marketing programs really seems to be a blogging business concept, and I think by now there are some bloggers out there whose traffic generation only relies on Internet Marketing Reviews, the reviewing of internet marketing programs.

This is actually a smart idea, because many opportunity seekers by now want to check whether a program or opportunity is legit or not, whether an opportunity can really deliver on the promises made and whether it is worth joining.

As there is no standard on internet opportunity reviews, the value of these reviews that you will find online, varies a lot, so it might make sense to learn doing reviews on your own and developing this skill of categorizing an opportunity on your own.

Of course it still makes sense to get someone else’s opinion on a given opportunity, but it is not very smart to solely rely on other opinions.

And being honest, it is not that difficult, usually, to find out whether a program is legit and working over the long term, or not.

Internet Marketing Reviews – Transparency

It might be a good indicator for the longevity of an internet program, if you know the entity in charge for the operations.

Is there a company address on the website, do you know the administrators of the internet project and do you think they are trustworthy.

And especially, if the management chooses anonymity, is there a good reason for it?

To be honest, everyone prefers transparency, as it seems to give security.

But never forget that a transparent set-up does not guarantee success or will save you anything in the case of failure.

Valuable Products Or Ideas

If there is a valuable product, a valuable idea or valuable knowledge that is offered through the internet program, that is a good sign for longevity.

If value is offered the chance of people just joining for the money is reduced, which is good.

Because too many people only joining a program for the generation of the quick buck, will usually cause a collapse of any program, once no more people can be found.

As this can happen very fast, a lot of gullible people lose their money, which is not a good thing at all.

Internet Marketing Reviews – Market Potential & Competition

By doing your Due Diligence it is important to have a rough idea of the market potential of a given opportunity and the competition that exists in the market and how hard it will be to get a certain market share.

If you choose an online opportunity with lots of competition and no big market potential, or if the market is already over-saturated, it will be really hard to succeed under such conditions.

In the field of the internet it is of course not easy to see all of the market potential and all of the competition which makes this point hard to objectively define.

Smart online research might help here.

Compensation Plan And Rewards

Something you should definitely consider is the compensation plan and the rewards you get for helping an internet program succeed, and whether this is a fit for what you are looking for.

I think it is not necessary to remember every detail of the compensation plan, but a one time principal understanding should be given, to help you understand “what-to-do” and “where-to-go” in order to succeed with a given internet program.

Internet Marketing Reviews – Requirements, Reasoning And Is It Suitable To You

My last and most important point concerning an online opportunity review, is something only you can answer.

Based upon the information you collected, do you think you have what it takes to make a given opportunity a success?

Is this opportunity you are looking at, really serving you in the way you want to, and will it help you get, where you want to be?

Make sure you are aware of these important questions before joining a program, otherwise chances are that it will lead you nowhere.

And considering your reasoning, if your only reason for joining an internet opportunity is to make money, I highly recommend to think about it again.

For sure, everyone wants to make money, but just making money – based upon experience – will not give you enough motivation to carry you through more difficult challenges within your internet marketing endeavor.

Conclusion

There might of course be other things to consider as well while doing a review of an online opportunity, depending of the niche market an internet opportunity is located in, or your personal preferences, but considering these factors above will most likely help you make an informed decision, whether it is worthwhile for you joining an internet business opportunity or not.

And one last thing you should be aware of, because it is the simple and most important thing to consider in the field of Internet Marketing:

Usually all internet opportunities want one thing from you:

Finding new customers and distributors for their business.

Do you have the tools and the knowledge to deliver?

If you do, success will be yours, usually, earlier or later.

If not, there is hardly any way of succeeding in the Internet Marketing branch.

IM Success – Fell in Love Often, Betroth Rarely, Never Marry

You May Wonder Why Falling In Love With Internet Marketing Programs And Opportunities Consistently And Avoiding A Too Close Bondage With Just One Program Is The Best Way To Move Forward In Your Internet Marketing Career?

Here I will list for you the most important reasons why joining more than one internet marketing opportunity might be a good idea, and why it might even be useful to make joining new internet marketing opportunities from time to time a solid habit for your own IM Success:

Too Many Good Opportunities Out There

One of the main and most obvious reason why you should be open and involved in more than one internet opportunity program is because there are far too many good programs out there, and although it is impossible to be involved in all of them, it makes at least sense to join a couple of them over time.

IM Success – Reducing Your Risk

There are many things that are absolutely out of your control and very often even out of the control of the program administrators and owners that can cause an internet opportunity to fail, especially in the early days, but also later on.

If you join just one opportunity and something happens, you have no alternative and no income back-up to cover your expenses.

So in order to reduce the risk of not having an income stream it is recommended to build more than one income stream.

IM Success – Increasing The Fun Factor

Having more than one program in your internet marketing portfolio gives you more variety in your daily routines and more different things to do and think about, which should give you more fun in the long run.

This argument for diversification is more important than you might think.

Fun and joy while you are doing what you decided to do, is very important for your long-term internet marketing success.

Learning And Growing Your Awareness

Being part of more than one program, joining new programs, learning about new business ideas and concepts will most likely rise your awareness and will help you stay close to the market and tuned in to what is going on.

It will also give you the possibility to sharpen your skills, connect to new people and enjoy the journey you are moving on.

IM Success – Multiplying Your Potential

Another interesting point for the diversification of your internet marketing portfolio might be that you can cross-promote your different programs.

Someone being interested in one program, might also be interested in one of the other programs within your portfolio.

Of course there is no guarantee, and it might in some cases be difficult to cross-promote, but if you manage to set your systems up in the right way, this idea can really pay off.

Conclusions

These are just a couple of ideas, why the diversification of your internet marketing portfolio might make sense.

When you think about it for a while you might find some more good reasons for a diversified portfolio with more than one internet marketing opportunity, or against it.

This also depends on the internet programs you are involved in and the way they function and how automated they are.

So in some cases less diversification makes more sense and sometimes a more diversified portfolio would be the better choice.

Of course this is also dependent on the desired size of your internet marketing endeavor and the goals you are aiming for.

No matter what your choices will be, make sure you are comfortable with them while you are proceeding.

Great Ideas About Working Hard As An Internet Marketer

Will Believing In The Dogma Of Working Hard Help You In Succeeding In The Internet Marketing Arena?

There are quite some great ideas flying around in the internet and especially in the field of internet marketing and internet money generation concerning the necessity of working hard.

Some say it is more important to work smart than to work hard, and of course there is this huge group of beings promoting that hard work is not necessary at all.

Before we dive deeper into the subject, I think it is important to bring the question to the foreground, what work, or hard work really means?

What is the overall accepted definition of “hard work”?

Definition Of Hard Work

Asking this question we come to the pretty fascinating answer that there is no common definition of “work” at all.

Well – to be precise – there are some rough definitions that are in smaller or bigger quantities accepted by most people, and that would be something like:

Doing something for others, would be considered work, doing something in order to make money could be considered work, or doing something I do not want to do, can also be considered work.

Of course, it is often hard to seperate and classify your actions precisely, so it might be hard to really categorize your doings into work and no-work.

Holding this in the background of your mind, that we have problems really knowing what “work” is, it will be very hard to come to a consensus whether hard work is required in order to achieve internet marketing success, or not.

Action Vs. Head Work

I would tend more in the direction that work is required in achieving your desired outcomes, but writing this, I need to open up another dimension of the definition of the words “hard work”.

And this level is the mental arena.

Because work can be done with your head and of course with your hands, but the far more effective work, is the one you do with your head, by thinking in the right way and getting to the conclusion that if you do not do the mental work, there will not be enough action in the world to make up for that.

Many so called leaders out there will make you want to believe that work is about the action, because they want you to do the things for them.

I believe it is really far more about the thinking and feeling, and not the action part.

Action might be part of the whole thing, but I think it is not the most important part, just a supplement.

Great Ideas – Work And Effort

After all, what is really important to consider, is that you hardly get to an effortless state through effort.

So, if you desire to get to a more effortless state with the help of your internet marketing career and business, be aware now not to effort too much, because this way of reaching your aim of a joyful, free, easy and effortless life is going to be really hard.

Utilizing Technology And System Work

Another great thing concerning work in the internet marketing branch is, that there are many systems and great technology involved, that if utilized properly will get a lot of work done for you.

So also work is most likely required, due to the help of technology and smart systems, it should not be necessary to work hard anymore.

Great Ideas – Conclusion

There is nothing wrong with working hard and taking lots of action, although it should always be monitored whether hard work and effort really produces the desired results.

Because at the end of the day it is not the hard work, or the action that matters, but the results that are created for you, in terms of new sign-ups, leads and/ or money generated through your internet marketing approach.

Beautiful Internet Marketing Inside – Follow The Trail

I am pretty sure there are some people out there who already heard of this “Follow the trail” saying, but did you know it is a real Internet Marketing Inside.

Ever wondered what that actually means? Then read on…

Internet Marketing Inside – Rise Your Awareness

This is in my opinion a very important clue to solving this little secret behind the “Follow The Trail” saying.

Before you join an opportunity it is absolutely helpful to realize how you came to joining this given opportunity.

Was it because you got an email from a friend?

Was it because you surfed a traffic-exchange program, or because you did a google search and stumbled over this opportunity because of that search?

This Is The Trail To Follow

By being aware on how an opportunity found you, or you found the opportunity will give you an important inside on how this opportunity might primarily be promoted, and whether this might be something for you.

More precise whether this marketing channel can be mastered and utilized by you.

Do you have the skills to do it this way, is this way of promoting the given opportunity really the best possible way to promote this exact opportunity?

Why Should This “Follow The Trail” Thing Be Considered

Getting an awareness of how opportunities are promoted will of course not mean that this is the only way a given business opportunity is brought to market, but I think it is a helpful piece of the decision making puzzle whether a certain opportunity is really worth joining from your part.

It might for example give you an idea on what is required in order to succeed with an opportunity and whether you are able and willing to do what is necessary in order to succeed on a given path.

Internet Marketing Inside – In Closing

“Follow the trail” is definitely not the only thing you should consider before making a decision in joining an opportunity program, but it should become a habit that runs in the background and should ideally be a part of the influencing pattern which makes up your final decision whether to join an opportunity or not.

Free Listing Of All The Internet Marketing Business Models

Following Are The Most Common Internet Marketing Business Models For The Purpose Of Generating Income Streams

This is going to be an overview of most common Internet Marketing Business Models, a sketch if you will and so it cannot be complete and other eyes – could be you – will see it a bit different.

The intent here is not to explain in detail all the different business opportunities, trends and schemes, but rather to give you an overview and show you the most broadly accepted terms, ideas and streams that the internet provides in order to make money.

Here you will NOT learn about different methods of traffic generation, it is about WHERE you are driving your traffic and visitors.

It is about how you make money, how you will hopefully be paid at the end of the day.

As this is cleared, let’s go…

1. Digital Product Creation, Blogging

Digital products can be anything from a whole blog with lots of information, a single website with an article on it, a YouTube-video, a pdf-file, you name it.

You create something like this and bring it through internet marketing into the market.

Sounds simple but to successfully do it, it usually takes a lot of work, time and – to be honest – it most likely is not for everyone.

2. Multi Level Marketing (MLM), Marketing Systems, Affiliation

This is the most popular way of monetizing your internet marketing efforts, and the diversity of opportunities, business models and systems is huge and they cover all types of products and commissioning models you might ever be able to imagine.

Multi Level Marketing companies pay you on product sales and on product sales of people you bring in who also sell the products further on; and this through more than one level, often many levels.

What makes MLM interesting to most people is that it can provide you with a residual income once you have enough people in your team doing the selling and recruiting, so that you earn without the need of action on your part.

Problem: Based upon experience this is harder to achieve than you might think and as it may sound here, in these few, simple words.

Marketing Systems, often referred to as sales funnels, are systems you can promote in order to find customers for your MLM or Direct Sales opportunity.

The idea behind it is that people who join your opportunity through your Marketing System can now also utilize the Marketing System for the purpose of selling the opportunity, product or service.

This is especially popular with MLM opportunities.

Of course it is also possible to just promote the Marketing System.

Problem: Can be a bit confusing, so that interested people may get lost along the way.

Affiliation, also known as Affiliate Marketing, means the marketing or recommendation of products/services for which you get a commission once they are sold.

Usually the products/services are ready to sell, and there are marketing materials available for you, and often marketing sales pages.

You get a commission on every product sale generated through you.

This seems to be one of the easiest ways to make money online, but the challenges here are often a huge competition through other marketers and the commissions are usually pretty low.

Also it is normally harder with affiliate marketing to get into the area where you are earning a residual income.

This of course depends on the product or the service that you are promoting and how much you earn on it.

A monthly membership, for example, may give you some residual income, once you achieved to sell it.

3. Investment Opportunities, Ponzi Schemes

The most passive, but also the most riskiest way of making money online are so called High Yield Investment Programs (HYIP).

These programs offer high returns on an investment, often more than 1% per day, and also pay commissions for referring new members.

Although some of these services might be really investing and making high returns, most of them are ponzi schemes, paying old investors with the money of new investors.

And as they usually do not openly tell people about it (Who would join a ponzi scheme, if he knew it was a ponzi scheme?), these schemes can be considered fraud.

At present many ponzi schemes masquerade as so called “Bitcoin Cloud Mining Services”, and although there are a couple of legit bitcoin cloud mining services who are really mining bitcoin and giving investors the opportunity to invest in their hardware and pay them from their mining gains, most of these services never mined and will never mine.

They are just ponzi schemes.

Investment opportunities on the internet can be very profitable, especially if you are able to refer a couple of new investors, but the problem is to spot the few good, honest and legit ones between all of the scams.

4. Scams

Last and least are scams.

There are many of them, and I assume nearly everyone in internet marketing at a time fell pray to one or more scams.

Scams usually promise a lot and never deliver.

They ask for huge amounts of money for useless and worthless products and services, usually with the promise of making you rich.

You do the hard work, but you will – of course – fail, because no-one buys useless, overpriced products; and no-one wants to sell them.

Except those who have fallen pray to the web of illusions spun by the scam artists.

Nearly everyone long enough in the internet marketing game has fallen prey to a scammer, it nearly seems to be part of the learning curve.

Experience will help you smell scammers a mile against the wind, but newbies and part-timers often have a hard time with them, especially in the beginning.

It is helpful to do some research on your own before joining blindly into an opportunity or online system, and if it sounds too good to be true, it usually is.

Also make sure you have a reasonably priced product that might be used by people, and that you can test a system for free as long as you want to before spending some of your hard earned money on it.

Another strong warning sign for a scam is, if you would only join an opportunity because of the sometimes absurd dreams of riches it wants to lead you to believe in.

In Closing

That’s it.

These are the most common ways of monetizing your online marketing efforts, and the scam-thing that you need to be aware of before joining an opportunity.

Of course their a sideways and other methods, and new ways may arise in the future, but I think this short list here will give you an overview and might also help you in avoiding the darker side of the internet marketing branch represented by the scam artists.

Scams may make a few people very rich fast, but it is a dirty way of getting money with lots of broken dreams in the backyard.

I can only recommend to avoid them, and get out of them, once you realize you felt into one.